Intecultural communication involves the sharing of information across different cultures and social groups, including individuals with different religious, social, ethnic, and educational
backgrounds. It seeks to understand the differences in how people from a variety of cultures act, communicate, and perceive the world around them.
Culture has a large impact on how people conduct business; therefore, cultural implications are critical for succeeding in an international context. Lack of cultural sensitivity in business
dealings can offend prospective or current clients, alienate employess who work in other locations across the globe, have a negative effect on a company's bottom line. Specific steps can be taken
to improve intercultural communication skills that will enhance personal marketibility.
SO THIS WEEK............
...you are going to learn a lot about the British Culture to know and understand them a little better.
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