Elevator Pitch

How to deliver the Perfect Elevator Pitch in Business English

What's the story?

Imagine! You see an important business executive walking by. They happen to be getting onto an elevator ahead you. You're definitely going to go talk to them, right? It's great opportunity to let them know about all the amazing things you could do for them - if they chose to work with you or use your services. You'll really need to impress this person. 
It's only a 30-second ride and you know you won't get this chance again. You want to sell yourself or your skills, and you want to be memorable. But you have no clue what to say, or how to say it, without making a fool of yourself. 
Furthermore, you may nog feel completely confident in your English abilities. In other words, you need an " Elevator Pitch" prepared for moments like these. ( Or you need to be prepared to make on up quickly).
Here's where I'll teach you how to deliver the Perfect Elevator Pitch in English.


What is an elevator pitch?

An Elevator Pitch doesn't always take place in an elevator. It can happen anywhere - at a bar, a cafe, on the streets, at an networking event or even a festival. During an Elevator Pitch, you introduce. yourself to a prospective (possible) client, investor or industry person. You also let that person know what you're capable of and why it might help them to work with you in some way. The Right Elevator Pitch will make you visible and memorable, lead you to the right contacts and give your job or business a tremendous boost. But, of course, coming up with the right words can be really difficult. How do you summarize all your achievements, credentials, skill set and future plans into a few sentences? How do you persuade a stranger to believe in you and what do you do? How do you create that right first impression to ensure that there's at least one follow-up meeting? Read on, as I guide you through all the steps in detail!


The essentials of an elevator pitch?

Before we begin, let's look at the different points that make up an Elevator Pitch. An Elevator Pitch is a special form of sales pitch designed to be used in specific circumstances for a specific goal. So here are some important points to remember.



Time duration

Ideally, your elevator pitch should be short enough to take place during an elevator ride, which is roughly 30-60 seconds. You want to make an impression as quickly as possible, and you don't want to bore the person, who is likely to be busy and preoccupied with several things.

 

Basic Components

Your pitch must contain these three things:
a USP (Unique Selling Point)

a clear goal
a call to action ( an instruction/suggestion for what the person you're pitching should do next)

Checklist

While the three components on the left will help you put together a pitch quickly, you'll also want to make sure it ultimately answers these questions:

Who are you?
What do you do?
Why are you the best person for the job?
When and how you can proceed?

Body Language & Appearance

Make sure that you're making eye contact, your shoulders aren't too stiff and you speech is clear and polite. Also make sure that your clothes are neat and clean before you approach someone for a pitch. Try to show you genuinely believe in whatever you're saying. Be flexible and open to further conversation and suggestions- remaining diplomatic key.



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